CTO Doug Suriano discusses how mobile data will spur innovations in 2012 – especially in terms of pricing models – in an article for RCR Wireless. He predicts that this year will see advancements in personalized plans and cloud services, as well as a major rise in signaling traffic.
According to Suriano:
As mobile data matures in developed markets, we expect several significant evolutions in 2012. The biggest for subscribers will be pricing plan innovations, providing new personalized service and cost options. In addition, we forecast rapid cloud service adoption, new content business models and new device segmentation.
Equipped with increasingly smart devices, users are consuming and demanding bandwidth at an unprecedented pace for data-rich services. Service providers are being challenged to differentiate themselves, in an increasingly competitive market, with value-added services and sophisticated service control capabilities.
Attend a free Light Reading webinar, sponsored by Tekelec and Telcordia on March 30, to learn more about what is needed to effectively personalize services. Topics of discussion will include:
Systems that enable subscriber awareness
How to effectively personalize services
Integration of policy control with existing operations, support systems and customer data
