Tekelec’s Subscriber Data Management (SDM) product family puts your principal asset – your subscribers – at the heart of your network. Consolidate and manage your cross-domain subscriber data – location, network authentication, access preferences, services, identities and presence – as a single logical profile. Data is stored in the solution’s back-end database, which supports multiple front-end applications. With the power to integrate data from 2G, 3G, 4G and Value Added Services (VAS) sources under a single subscriber identity, you can enhance, personalize and rapidly deploy multiple revenue generating services.