Personalized Services and Applications

The good news is that mobile data revenues are booming. The bad? Your share of those revenues is declining. Cloud and OTT service providers and device makers have already siphoned off more than 50 percent of it. And, it’s not just revenue that’s in jeopardy. Third-party providers are capturing your subscriber’s mindshare.

Your success hinges on claiming a stake in the mobile data value chain by:

• Creating highly personalized services tailored to your subscribers’ lifestyles, and
• Forging value-add and revenue-sharing relationships with OTT, cloud and M2M service providers.

With Tekelec’s Personalized Services Solution, you become a content and service enabler. The solution is built with the key components of the New Diameter Network:

• Policy Server (PCRF): defines rules for new service plans based on subscriber, network and application conditions as well as other factors like time-of-day or day-of-week.
• User Data Repository (UDR): personalizes those rules by using subscriber information such as identity and service-usage restrictions to enable flexible video service and pricing plan choices.
• Diameter Signaling Router (DSR): directs messages between policy servers, charging systems, subscriber databases, and gateways to make it all happen.

Benefits:

• Create, adapt, personalize, and launch new services faster
• Increase revenues by securely adding value to OTT, cloud and M2M services
• Use analytics and intelligence to make your network service aware