Mobile Video Services

Mobile video services are growing in popularity as more subscribers watch short video clips or make video calls with their mobile devices. However, the value to subscribers is out of line with the amount of network resources video consumes. According to a recent Tekelec survey conducted by Strategy Analytics, video consumes about 50 percent of network resources but represents only 12 percent of the total amount that subscribers are willing to pay for mobile internet services.

By implementing Policy Management and Subscriber Data Management (SDM), you can move beyond byte-based models with overage charges and generate revenues from innovative video services, including:

• Premium pricing for unlimited browsing in conjunction with discounted, video-limited services to lower network costs and increase revenue
• Add-on premium video services such as live TV, video calling or themed video services
• Video on demand or a video day pass
• Discounted video during off peak hours
• Bundles based on subscriber segments – e.g., social networking/video on select social networking sites
• Advertising-funded video usage in a revenue-sharing model