This paper examines how operators can use their existing SMS networks to create time and location-based advertising programs, targeting content to individual subscriber preferences
Operators worldwide are watching their revenue per SMS erode with increasing competition and customer demand for message bundles and plans. They are looking for new revenue vehicles to bolster their bottom line and prevent customer churn. With a substantial subscriber base and the unique ability to track those subscribers' demographic data and personal preferences, providers have the opportunity to tap into the growing and lucrative mobile advertising market with SMS advertising. Included in this paper are:
- A look at the mobile advertising opportunity
- Mobile advertising channels
- Leveraging SMS delivery to create relevant, targeted advertising
- Use cases and associated benefits
