Advertising Insertion Center

Enriches SMS messages with relevant, personalized advertising.

Product Description

The Tekelec Advertising Insertion Center allows insertion of any text at any position in the terminating path of a SMS. The service allows any feed of text to be inserted which, for example, can be a commercial text for sponsored SMS or an enrichment of a voicemail message such as season’s greetings. The text can be inserted into the terminated SMS messages by either the provisioning of a flat file of the intended adverts on the product or a 3rd party Ad server can be queried in real time via HTTP.

The Advertising Insertion Center is capable of handling non-concatenated as well as concatenated messages while preserving the standard SMS features such as status report handling. Moreover, via the use of the Home Routing feature, message enrichment can also be made consistent for roaming subscribers.

Benefits

• Expand Market Opportunity. Leveraging the ubiquitous SMS market gives providers a reach that is difficult to match with traditional media. And, the characteristics that make SMS a great tool for personal communication – pervasiveness, immediacy and relevance – also make it a great tool for advertisers and revenue source for operators.
• Leverage SMS Network for More Revenues. The Advertising Insertion Center enables operators to tap into the growing and lucrative mobile advertising market. Operators can leverage their existing SMS infrastructure to deliver attractively priced services that create subscriber loyalty. By combining the Advertising Insertion Center with third-party ad servers, providers can create the highly targeted and relevant advertising campaigns that bolster their bottom line and prevent customer churn.