Innovative, modular messaging solution enabling operators to deliver advanced SMS services while reducing CAPEX/OPEX.
Overview
Global texters sent nearly 3.5 trillion messages in 2008, and forecasts indicate that short message service (SMS) will continue to grow well into the future. According to Frost and Sullivan (2008), SMS generates more revenue than all other mobile data services combined. However, the dramatic growth in messaging has a downside. As the traffic volumes grow, operators find they are facing a number of challenges.
Legacy SMSCs are no longer meeting operator needs. Operators need to deploy a more cost-effective SMS delivery architecture to maintain profitability while handling increasing SMS traffic loads and rolling out advanced messaging applications.
Product Description
Tekelec’s SMS Network concept solves legacy SMSC challenges, enabling operators to flexibly and economically meet the demands of the rapidly changing SMS market. It reduces the cost of operation by maximizing network resources, simplifying administration, and enabling providers to grow capacity and functionality at their own pace. Employing a modular approach, operators can adapt and evolve the network as technology advances and changes.
Solution: A New SMS Delivery Model – The SMS Network
Tekelec developed its SMS Network concept to help operators deliver advanced messaging without over-engineering or rebuilding the complete network. The carrier-grade SMS Network concept is a set of modular components that can be structured to fit individual operator’s requirements. Using the components, operators can reduce network complexity and create a resilient, scalable messaging infrastructure that provides advanced service differentiation and reduced message latency.
The SMS Network concept provides an entirely new way for operators to capitalize on their investments; the products can be deployed in conjunction with the existing SMSC infrastructure to grow capacity and capabilities incrementally, or to create a complete, end-to-end SMS Network.
The SMS Network uses first delivery attempt (FDA) technology to offload approximately 85 to 95 percent of all messaging traffic from the SMSC, eliminating the need to store most SMS messages. Rather than the hard-coded logic used in SMSCs, Tekelec’s solution leverages rules-based routing for flexible, efficient message handling.
The SMS Network concept allows operators to manage incoming traffic before the SMS message enters the delivery path. This capability optimizes the SMS path through the entire network, improving messaging efficiency, reliability, delivery speed and cost. The functional components of the SMS Network include:
- SMS Router: features FDA technology, advanced load balancing, throughput controls, and rules-based routing to deliver messages efficiently to their intended destination. Flexible routing paths expand the ways in which SMS messages are sent and received. An open interface enables operators to quickly introduce new features developed by Tekelec or third parties.
- SMS Store: provides flexible message interception, handling, and FDA with storage in the event that the message cannot or should not be delivered immediately. SMS Store supports the efficient forward-and-store as well as the legacy store-and-forward models for message delivery.
- SMS Firewall: supports advanced filtering and screening to prevent unwanted SMS messages and provides overload protection from signaling system 7 (SS7) and Internet protocol (IP) message originators.
- Application Gateway: intelligently distributes application-originated and terminated traffic across SMS routers and legacy SMSCs to optimize and protect the network.
- Advertising Insertion Center: enhances SMS messages with relevant, personalized advertising like sponsored text messages or voicemail message enrichment.
- SMS Personalized Services: provide a portfolio of advanced SMS services that can be customized by the subscriber to generate new revenue and increase loyalty.
Benefits
- Improve message routing, network performance and quality of service (QoS)
- Enable cost effective growth
- Protect network and customers from spam and hostile attacks
- Increase revenues using SMS advertising
- Improve customer loyalty with SMS personalized services
