A scalable SMS Router solution, enabling operators to reduce CAPEX/OPEX costs.
Overview
Versatile and flexible routing rules enable traffic to be routed on virtually any SMS message parameter, including: sender; recipient; SMSC-address; data coding scheme (DCS); mobile switching center (MSC); and even on message content. The SMS Router’s signaling system 7 (SS7) routing capabilities are based on user-definable rules that route an incoming message to any destination. Messages can originate from SS7 networks via an SMSC, mobile switching center (MSC) or signal transfer point (STP) or from an IP connection via an SMS application or another Tekelec mobile-messaging device.
Product Description
Tekelec’s SMS Router cost effectively handles SMS traffic and enables operators to lower the cost per SMS message. It frees up legacy SMSC capacity by using first delivery attempt (FDA) for mobile-originated (MO)/application-originated (AO) messages. With FDA, SMSCs only have to handle approximately 15 percent of the message traffic that truly needs to be stored until delivery can be completed. This approach can extend the life of capacity-stretched, legacy SMSCs.
The SMS Router also eliminates SMS bottlenecks and maximizes Short Message Service Center (SMSC) capacity utilization with advanced load balancing and throughput control techniques. Peak-traffic control prevents legacy SMSC overload by directing high-volume traffic generated by applications, like tele-voting, directly to the application. Regular traffic is delivered to, the destination handset or the high-performance, Tekelec SMS Store product or an existing legacy SMSC. SMS traffic can also be prioritized, so an improved QoS can be made available to premium customers.
Tekelec’s SMS Router supports advanced services including: real-time, pre-paid charging; message screening and blocking; and real-time message interception, which is required for personalized message handling.
The SMS Router can be scaled up to virtually unlimited throughput. This kind of performance allows operators to process unexpected peak traffic without overloading the network. Networks can introduce high-capacity SMS services like voting without jeopardizing the overall QoS.
Benefits
The Tekelec SMS Router provides an extremely flexible and highly efficient SMS routing solution that enables mobile network operators to grow and manage their SMS infrastructure. The intuitive web-based configuration tool enables a fast response to changing market and service requirements, while maintaining the highest possible quality standards.
- Maximizes SMSC capacity. The SMS Router's FDA feature frees up capacity and extends the life of legacy SMSCs. Since approximately 85 percent of all SMS traffic can be delivered on the first attempt, the SMSC only has to handle the 15 percent that ruly requires storage for future delivery.
- Eliminates SMS bottlenecks. Advanced load balancing and throughput control techniques maximize SMSC capacity. The SMS Router prevents SMSC overload by re-directing high-volume application traffic to the application server, bypassing the SMSC.
- Supports high-end customers. The SMS Router enables operators to prioritize traffic and deliver the specific levels of service required by premium service level agreements (SLAs).
- Improves SMS routing. Unlike the hard-coded logic employed in legacy SMSCs, Tekelec's solution utilizes flexible, user-defined routing rules that enable traffic to be routed on virtually any SMS parameter, ensuring the most efficient message delivery.
