Maximizes routing efficiency and enables the delivery of messages directly to their target destination.
Overview
Short message service (SMS) has proved to be one of the telecommunication industry’s most successful non-voice services and a key revenue generator for mobile operators worldwide. Forecasts indicate that mobile messaging volumes will continue to show strong growth; however, operator margins for the service are not growing proportionately. Pricing pressures created by escalating competition coupled with consumer expectation for large or unlimited messaging plans are eroding SMS profitability.
This environment presents a significant challenge to current-generation SMS technology and business models. The dramatic growth of the SMS market is exceeding the technological capability and capacity of first-generation short message service centers (SMSCs). Operators need to increase the capacity and overall performance of their SMS architecture, while lowering operating costs and reducing capital expenditure to maintain profitability.
Product Description
Tekelec’s SMS Routing solution provides advanced control over the SMS network. It maximizes routing efficiency by using intelligence in the core signaling network to analyze and determine how to most efficiently route SMS traffic. Unlike legacy systems that route all of the SMS traffic through the SMSC, Tekelec’s sophisticated routing capabilities enable the delivery of messages directly to their target destination. The SMS Routing solution uses FDA technology to deliver the mobile-originated (MO)-mobile-terminated (MT) message - postpaid or prepaid - as soon as it arrives at the router by querying the home location register (HLR). The FDA capability reduces the need to store-and-forward messages, easing the load on SMSCs and improving overall network performance. Ninety percent of SMS traffic can be offloaded from existing SMSCs, virtually eliminating capacity bottlenecks.
The rules-based routing engine supports filtering, monitoring and logging. Using a graphical user interface (GUI), the operator has the ability to create rules on-the-fly, providing maximum message-handling flexibility. The system performs application-layer routing based on the analysis of A- (sender) and B- (destination) party information contained in the mobile application part (MAP) layer. This approach yields critical routing information including: account and subscriber status, message destination (in or out of the network), pre- or postpaid subscriber, and message type (short code or international message).
Benefits
- Improves performance and lowers cost. The SMS Routing solution maximizes routing efficiency by using intelligence in the core signaling network to analyze and determine how to most efficiently route SMS traffic. Optimizing SMS traffic at the network core lowers infrastructure costs and improves overall network performance.
- Eliminates network bottlenecks. Sophisticated routing capabilities enable the solution to route traffic directly to the target destination. This approach allows high-volume application traffic to be routed directly to application servers, preventing SMSC bottlenecks.
- Reduces signaling load. The solution creates a geographically distributed architecture that places SMS routers closer to the mobile switching centers (MSCs).
- Lowers operating expense (OPEX). Tekelec's SMS Routers have a much smaller footprint and power requirement than legacy SMSCs.
- Reduces SMSC load. The solution's FDA technology reduces the need to store-and-forward messages, easing the load on SMSCs by 70 to 90 percent, depending on the FDA success ratio.
