Four Use Cases for Monetizing Mobile Broadband

July 13, 2011, 11:00 AM NY / 4:00 PM London
Speakers:
Mark Ventimiglia, Director of Strategic Marketing, Tekelec
Joanne Steinberg, Director of Strategic Marketing, Tekelec

New smartphones, tablets, and machine-to-machine devices are providing a compelling mobile experience by allowing people to engage their social networks, conduct business, and manage their day-to-day activities. Service providers are experimenting with innovative ways to monetize mobile broadband, attract and retain customers, and efficiently manage network resources.

This webinar highlights four use cases that demonstrate how service providers can implement network and subscriber intelligence to monetize mobile broadband, including:

  • Personalized service tiers
  • Simplified services for the multi-device customer
  • Adding value to over-the-top applications
  • Casual usage and loyalty programs
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