The mobile data explosion is the greatest revenue opportunity to ever hit the telecom market. But, there's a dark side to the data rush.
Mobile data revenues are climbing, but your share of the profits is declining. There's more at stake than revenue; your customer relationships and personal data are up for grabs. And, if things aren't complex enough, the data and Diameter signaling storm that's underway is straining your network capacity and driving up costs.
To capture the mobile data opportunity, you need to manage growth and secure your place in the market as a service and content enabler, while evolving to a digital lifestyle provider with the 4 phases of ThinkingNetworks™. The New Diameter Network is the foundation for a successful mobile data business. It's the key to delivering highly personalized data services and managing the explosive growth in Diameter signaling and mobile data traffic. The second phase, CloudXG™ allows the NDN to be excited on a fully virtualized cloud computing platform. Leveraging network and subscriber intelligence to provide valuable opt-in, mobile advertising, and other personalized offers to over-the-top application and content providers is the third phase, MobileSocial™, which paves the way to the final phase of ThinkingNetworks™ and becoming a digital lifestyle provider.
The four phases of ThinkingNetworks™ include: